Wilson Store at The Galleria: A Fast‑Track Transformation with Custom Wallpaper

In early 2025, Wilson commissioned Houston Wallpapering to reimagine their new store at Houston’s prestigious Galleria Mall. The goal: install over 1,000 sq ft of custom-printed wallpaper across eight feature walls, glass display cases, and exterior signage—all within an uncompromising two-week schedule.

1. 🧭 Challenge & Vision

Wilson needed a bold visual identity that reflected its legacy. The design team supplied high-resolution visuals—vintage schematics, brand-centric posters, and technical blueprints. Our key challenges:

• Tight production & installation timeline (commercial opening date fixed)
• Precise alignment required for glass panels, cabinets, and angled surfaces
• Durability: the wallpaper had to withstand foot traffic and light exposure

2. 🛠️ Process & Execution

Vinyl wallpaper was chosen for UV resistance and cleanability. The process included:

• Pre-installation mock-ups on site to confirm pattern alignment
• Reverse-hang technique for smoother pattern transitions
• Installation after hours to avoid disruption to mall operations
• Precision cutting around windows, fixtures, and display cabinetry

“Houston Wallpapering’s team executed flawlessly—from print quality to installation speed. The result exceeded our expectations.”
– Visual Merchandising Director, Wilson (anonymous)

3. 📸 Before & After Gallery

4. ✅ Result & Benefits

• Visual branding fully integrated with architectural design
• Durable finish, easy to clean, resistant to fading and scuffs
• Zero disruption to store operations thanks to night installation
• Delivered on time for opening—key for launch campaigns

5. 🎯 Why Trade Partners Choose Us

Our commercial clients appreciate:

• End-to-end project management: design, print, install
• Rapid turnaround aligned with retail timelines
• High-precision finishes for glass, cabinetry, and open spaces
• Industry-grade materials suited for high-traffic applications

📩 Ready to Transform Your Next Project?

Join the Houston Wallpapering Trade Program and enjoy:

• Exclusive trade pricing
• Priority scheduling for commercial rollouts
• Concept support and sample mock-ups
• Access to premium vinyl and printed designs